An eclectic collective of neighborhood brands, each with its own voice and offering, Upward Projects is united by a shared ethos of inclusivity and connection. Within this portfolio, which includes Postino, Windsor, Joyride, Churn and Federal Pizza, I oversee creative direction across campaigns, packaging, print and digital design, and menu systems. The diversity of these concepts allows for exploration of cultural touchpoints, creating a collage of experiences that all serve the company’s purpose of making people feel good.