Born from a legacy of provocation and sensual self-expression, Kiki De Montparnasse exists as a world for women to inhabit, where desire, duality and self-discovery are celebrated as acts of empowerment. Collaborating closely with the brand’s president and design team, I helped shape a directional creative approach that redefined this vision across collection presentations, product lines and naming, digital campaigns and printed media. Every touchpoint was designed to feel intentional, to evoke reference and emotion, and to honor the idea that what lies beneath the surface can be the truest expression of identity. The result was a revitalized identity that felt timeless yet daring, refined yet unapologetically sensual.