A design-forward optical brand dedicated to craftsmanship and independent luxury, Framed Ewe has been a long-term creative collaboration spanning copywriting and messaging, print and digital design, and email and SMS marketing. The work has supported the brand’s expansion into California and the development of a robust e-commerce presence through website design, digital campaigns and event collateral. Collaboration on brand initiatives and in-store activations with partners including Jacques Marie Mage, Moscot, Ahlem, District Vision and Akila continues to strengthen Framed Ewe’s connection to culture and contemporary design.